
It follows Eddie Russett, who has been sent out into the Outer Fringes to learn humility. Head Office has set him the task of conducting a chair census (to make sure chair density hasn't dropped below regulatory requirements). Eddie can see red, and is therefore socially and economically above the Greys (who can't see any colour) and below all the other colours--Purples and down; this is a society not only divided but graded on colour-perception. He is courting Constance Oxblood, a much Redder girl, to thereby win back some of the ground his ancestors lost. And Eddie is travelling with his father, a Swatchman taking up a temporary position also in the Outer Fringes.
Eddie is pretty easy-going, curious, and honestly rather naive. He tried to implement a new queuing system in his hometown Jade-Under-Lime (and gets quashed there by the regulations) but he continues probing when in East Carmine, raising the ire of officials. The world of Chromaticia is regulated by merits and demerits, and if you accumulate enough demerits you're sent to Reboot. As he blunders around East Carmine he keeps coming into contact with Jane, a Grey whose sardonic (and violent) personality are completely unlike anyone else he's met.
The novel starts off very humorously and that was a really refreshing change from usual post-apocalyptic literature. But as it went on, the absurdity and humour started becoming more and more horrifying as you realized what was actually going on. Eddie is really very naive, but no more than many of his peers really, something that the Head Office tries to ensure. For me, the explanation of Mildew was what really made me realize just frightening Eddie's world was. I'm pretty burnt out on apocalyptic/dystopias in general, but Fforde eases you into it and I was seduced by the colour-based worldbuilding. Unlike most apocalyptic stories, this one is set so far into the future that the characters don't really care what the apocalyptic event was--it's just something that happened.
( I really liked this book. More details and spoilers under the cut )
Recommended if you like dystopias or humorous writing mixed with satire or you like colour-based worldbuilding. I could go on for a couple thousand words on the worldbuilding on this one. 10/10